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LONOLIFE®

Expanding a brand from niche to known.

LonoLife’s bone broth has bold flavor — the original player in the sipping broth market. The category exploded with well-funded competition.

Packaging

Branding

INSIGHT
Competitors in the sipping broth category had copied and built upon LonoLife’s strengths — surpassing their sales.  Our client needed a repositioning and rebrand to go beyond its limited awareness to stand out on shelf and online.  

 

IDEA
Reimagine every aspect of the brand, to give it a strong point of difference and new life at shelf. Our distinctive creative exuded LonoLife’s personality and bold flavor — with bold colors, graphics and language. The intent was to create a billboard effect in stores, to stand out on shelf over competitive brands. We also created an entire toolbox of new brand assets to be used beyond the shelf, helping LonoLife be seen, remembered and preferred in the sipping broth category.

 

RESULTS
The moment the updated packaging hit major retailers’ shelves, LonoLife sales increased 320% at a major grocery chain and sales on Amazon increased 35%. 

Three boxes of LonoLife bone broth in different flavors: grass-fed beef, savory chicken, and savory turkey, displayed against a yellow background.

320%

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sales increase at major retailers

47%

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sales increase on Amazon

The feedback on our rebrand has been beyond amazing.

We signed up 500 new stores in a day because of the package updates.

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Co-partner at LonoLife

Box of past packaging of LonoLife all natural beef bone broth with a cup and a single-serving container beside it.

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2023

A box and a stick of Lono Life beef bone broth with grass-fed beef flavor, featuring a red background, a cartoon cow illustration, and nutritional information.
Box and single stick package of Lono Life sipping bone broth with Thai curry beef flavor, featuring a cartoon cow illustration and nutritional information on the packaging.
Box and single stick packet of Lono Life Sipping Bone Broth with Sriracha Beef flavor featuring a cow cartoon illustration with speech bubble that says 'slurp!', nutrition info, and a bowl of broth.
A repeating pattern of white line drawings on a black background, featuring coffee cups, quotes like "Bone broth" and "Lono Life," leaves, flowers, and symbols related to health and wellness.