MILLI

Connecting a femtech brand with its audience.

Branding

Strategy

We partnered with Materna Medical on Milli to destigmatize an important women’s health issue — and strategically position them in the growing femtech industry. A strong brand strategy was the foundation for a rebranding and carefully crafted brand voice, which reflects the company’s values and ensures Milli shows up as an empathetic ally to their target audience. The evolved branding is infused into every digital corner — informing and supporting women on their journey toward vaginal health.

Handwritten, like a personal signature, the Milli script is a visual expression of a journey to improved vaginal health. The color gradient illustrates transition while the graduated i-dots speak to the progress of Milli’s user.

BRAND HEART

Milli is by your side, enabling you to claim your sexual and pelvic health.

Smiling middle-aged woman with gray hair wearing a purple shirt, framed by an abstract border, with the text 'Your body, your journey.' below.

Line drawing of a woman sitting with her arms around her knees, eyes closed, relaxed, with a light pink background.

A woman relaxing on a bed, looking out the window, with an image of a vibrator device and the text "Helping you redefine your experience with vaginismus."

A solid maroon-colored background with no distinguishable objects or text.

Photography presents a range of women living a healthy life — in easy, joyful moments. Strong natural light matches and highlights their positivity and confidence.

A woman with long dark hair sitting on the floor, holding an open book and smiling at the camera, in a cozy living room with a mustard yellow sofa and blue cushions in the background.

A young woman with glasses and earrings, wearing a colorful headscarf and a striped sleeveless top, smiling while looking at her phone outdoors at sunset.

Solid orange background with no distinct objects or features.

Our Matisse-like figures represent the spectrum of Milli users. Illustrations are drawn with a variable line weight to evoke a unique and approachable personality.

A very light pink, almost white, textured background.

Line drawing of two women hugging, one with closed eyes and a smile, arms wrapped around each other.

Solid coral pink background with no objects or details

Minimalist line drawing of a seated woman with her eyes closed, relaxed pose, nude, with one hand resting on her knee and the other supporting her on the ground.