3M NEXCARE™

INSIGHT
3M needed a global product video for Nexcare™ DUO bandages that made its innovative silicone adhesive feel simple and human.

IDEA
Behind every scraped knee or small cut is someone who wants to care for their loved ones with products they can trust. By tapping into that emotional connection, we turned complex product science into something relatable and real.

Kick created a global :30 product video (plus :06/:15/:20 lifts) for digital, social, and in-store use.

RESULTS
The video outperformed YouTube benchmarks with strong lifts in brand recall and awareness, and media partners credited the creative for deeply connecting with the audience — turning a technical story into a human one and bringing Science + Care to life.