POST-IT BACK TO SCHOOL VIBES

INSIGHT
In a crowded digital space, attention is fleeting. Post-it® Brand wanted to reassert its role as a symbol of creativity, organization, and persistence—reminding consumers that even in a fast-moving world, simple tools still drive big ideas.

IDEA
We built a connected TV spot that makes the iconic Post-it® note the hero. With quick cuts, bright visuals, and a playful tone, the campaign connects the product’s everyday utility to moments of inspiration, motivation, and perseverance. The creative line “Stick With It” captures both the literal product function and the aspirational mindset.

Kick created a global :30 and :15 product video in multiple formats for CTV and social.

RESULTS
The campaign delivered strong brand lift across awareness and perception metrics. It increased ad recall among digital-native audiences, strengthened associations with creativity and perseverance, and achieved high completion rates across both connected TV and social placements.