3M SCOTCH®

Building trust to strengthen loyalty.

Stategy

Campaign

Digital

We enlisted real professional painters and business owners to provide compelling testimonials to demonstrate the time-saving benefits of investing in high-quality 3M prep products at Sherwin Williams. This initiative significantly strengthened connections with a crucial growth audience.

BECAUSE YOUR TIME IS MONEY

Dual language testimonial campaign

“A painter can never be without it.”

—ENRIQUE, BEAR’S PAINTING