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TRIPLE CROWN NUTRITION

Pushing the possibilities of a premium brand.

Triple Crown premium horse feed wanted to grow in a declining U.S. equine ownership market.

Branding

Strategy

Packaging

Campaign

Digital

Video

INSIGHT
Horse ownership is a lifestyle; a bond is created like no other. Owners will go beyond to make sure their horses are at their healthiest and happiest.

 

IDEA
“Beyond” became the overarching campaign, speaking to our audience’s mindset and creating a framework to demonstrate the brand’s nutritional difference. Getting to the heart of what horse owners care about differentiated Triple Crown — positioning them as an approachable partner across digital, lead generation, video, event, influencer and packaging touchpoints.

 

RESULTS
Triple Crown has grown exponentially with our partnership. Consumer and dealer loyalty continues to build — with product line extensions and new distribution expanding since launching the “Beyond” campaign.

A young woman in riding attire standing face to face with a dark brown horse, holding its bridle in a sunlit, open garage or barn with a brick floor and garden outside in the background.
Triple Crown logomark on a blue background
Text design that says 'Love Beyond Limit' in bold black letters with a white background.

5+

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years partnership

Kick helped us deliver a clear message with our ‘Always Beyond’ promise. Both the creative and content strategies are visible in our packaging, social media, video and in store.

Our business is much stronger now than it has ever been.

COO, Triple Crown

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Red quotation marks.
Two mobile screens displaying equestrian sports. The left screen shows a person in formal riding attire on a horse at a competition, with the words "GUTS BEYOND GLORY." The right screen shows a person in cowboy attire riding a horse and roping, with the words "TRUST BEYOND TRAINING."

Our problem/solution lead generation campaign offers help for specific equine health issues. A steady stream of valuable information gains new leads and continues to establish Triple Crown as a trusted resource for horse owners.

A white rectangular blank space.
A blank white image with no visible objects or text.
Three sheets showing horse body condition scoring with diagrams and descriptions for underweight, ideal, and overweight horses, including a detailed illustration of a horse labeled with body parts.
Empty white background
The image is blank, showing no visible content.
Diagram showing the effects of laminitis on horse hooves, including healthy hoof, laminitis, and founder stages, with a timeline of horse development: birth, 1-2 years, 4 years, and senior.
A horse grazing in a fenced field with a blue infographic overlay titled "Understanding the common metabolic diseases PPID & EMS." The infographic provides information about Equine Pituitary Pars Intermedia Dysfunction (PPID) and Equine Metabolic Syndrome (EMS). A banner with a crown and royal symbols is in the top right corner.

The campaign drives to the refreshed website where horse owners can continue to learn about their horse’s specific nutritional needs and compare feeds to understand the Triple Crown advantage.

A black horse with a white star on its forehead inside a stable next to a table with a large bag of Triple Crown Complete horse feed.
A woman in riding gear leading a horse inside a wooden barn with chandeliers hanging from the ceiling. A large bag of forage cubes labeled 'ALFALFA-TIMOTHY' is in the foreground.
White horse looking out of a stable window next to a large bag of alfalfa forage blend hay on a wooden surface.
A tan horse with a dark mane wearing a halter, standing behind a wooden barrier in a stable, next to a large bag of Triple Crown Balancer Gold horse feed.